Who we are
We are a group of technology experts and experienced consultants with over 100 years of experience in technology management, startup environments, scale-up businesses as well as in established and large multi-national corporates.
Successfully advising our clients to achieve long-term success requires diverse teams with individuals from multiple backgrounds. Amaranth Advisors are passionate professionals in their respective fields of competence and always focused on highest- quality results. They come from both STEM as well as creative backgrounds, incl. top management consultancies, business, IT, psychology, science, and design.
Our name is derived from the Amaranth plant, which inspired us due to its ability to flourish in changing conditions, demonstrating true resilience and endurance on which tomorrow’s successful businesses are based.
In our work, we have repeatedly experienced a pattern of trying to reduce complexity in business processes and/ or IT landscapes - oftentimes by allocating significant resources towards one specific area of the business or the IT. However, these solutions are merely quick-fixes and are not sustainable.
We believe in the following definition of complexity: Complexity is diversity that changes rapidly. On diversity, today’s technology world is characterized by a high degree of diversity: new and ever more performant hardware, continuously growing types of connected devices, a never-ending variety and growth in data, perpetual appearance of new regulations…the list goes on. On rapidness, the speed of changes within this growing diversity is simultaneously increasing: ChatGPT required only 2 months to achieve 100mn users whilst for TikTok it was 9 months and for Instagram 30 months, just to give an example for rapid changes from the consumer app world.
Our conclusion: The first step to addressing complexity is to acknowledge it is here to stay. Leaders and organizations who do that also understand that navigating through complexity is the fundamental requirement for building a prospering and lasting business.
Navigating an organization through complexity requires end-to-end excellence – no matter at what stage of the lifecycle a business is. New technological opportunities are available at an increasingly fast pace, with existing examples like generative AI since 2021, or quantum computing being on the horizon. This implies the need for organizations to continuously adopt and potentially even reinvent themselves faster than ever before. We believe it is necessary to become excellent in utilizing technology and skilled in managing the unavoidable complexity consequences.
Amaranth’s service offerings cover all aspects of technology management from tech inception, creating completely new businesses, and IT strategy execution in grown organizations, to business and technology transformations fundamentally renewing business models.
Technology enablement for new business
Technology based Innovations
Product Design, Prototyping and Implementation
Growth Strategy Enablement
Target Operating Model Design
Technical Due Diligence
Interim Management
IT strategy development and execution
IT Strategy
Architecture Management
IT Organizations, Processes and Governance
Regulation, Compliance and Security
Data Management and AI Strategy
IT Value Management and Sourcing
Investments and building technology-based business
Investments Thesis Analysis
Technology Discovery
Innovative Business Model Definition
Proof-of-Concept Implementation
Business Plan Development
CxO Accompaniment
Technology management for business transformation
Product Evolution Enablement
IT Transformation Management
Legacy IT Replacement
Business/IT Integrated Organization
Carve-Out Enablement
Post-Merger Integration
Whilst tech expertise is crucial, it needs to be combined with a strong set of values that guide our work. We believe that these values support successful outcomes for both our clients and ourselves and we hold each other accountable to abide by them in our day-to-day actions and strategic decisions.
We stay true to our word and foster mutual trust-based relationships
We commit ourselves to the highest quality in everything we do
We focus on what is relevant to achieve long-term success for our clients
We regularly go beyond our comfort zones, stay curious and strive for personal growth
We address challenges holistically and always take responsibility to deliver comprehensive solutions
We base our decisions on facts and critical thinking: narratives or emotions do not influence our actions nor prevent us from admitting mistakes
We empathize, empower one another, and thrive as a team
Amaranth Advisory runs offices in Berlin, Zurich, and Abu Dhabi. Let's have a conversation, understand your business and tech challenges, and see if we are the right partner on your journey to navigate through complexity.
