Legal

Privacy Policy

For information about how we handle your personal data, please refer to our Privacy Policy on this page.

Last updated: January 2025

Note

Amaranth Advisory GmbH ("we," "us," or "our") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit our website www.amaranth-advisory.com

1. Data Controller

The data controller for this website is:

Amaranth Advisory GmbH
Neuwiesenstr. 15
Winterthur, CH-8004 Switzerland

Email info@amaranth-advisory.com

Website www.amaranth.framer.website

2. Information We Collect

We may collect the following types of personal data:

2.1 Information You Provide to Us:

  • Name

  • Email address

  • Any other information you choose to provide via contact forms, registration forms, or email communications

2.2 Automatically Collected Information:

  • IP address

  • Browser type and version

  • Operating system

  • Referring website

  • Date and time of access

  • Pages viewed

  • Cookies and similar tracking technologies (see Section 6 for details)

2.3 Third-Party Sources:

We may receive data about you from third-party services such as analytics providers or social media platforms when you interact with our website or content.


3. Purpose of Data Processing

We process your personal data for the following purposes:

  • To provide and improve our services

  • To respond to your inquiries and requests

  • To send you newsletters, marketing materials, or other communications (if you have opted in)

  • To analyze website performance and user behavior

  • To comply with legal obligations


4. Legal Basis for Processing

We process your personal data based on the following legal grounds:

  • Consent: Where you have explicitly given your consent (e.g., subscribing to a newsletter).

  • Contractual Necessity: To fulfill a contract or pre-contractual obligations.

  • Legitimate Interests: For business purposes such as improving our website and preventing fraud.

  • Legal Obligation: To comply with Swiss laws or other applicable regulations.


5. Data Sharing and Disclosure

We do not sell your personal data. However, we may share your information in the following cases:

  • Service Providers: With trusted third parties that provide services on our behalf (e.g., hosting, analytics, email services).

  • Legal Compliance: To comply with legal obligations, court orders, or government requests.

  • Business Transfers: In the event of a merger, sale, or transfer of all or part of our business.


6. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience. These may include:

  • Essential Cookies: Necessary for website functionality.

  • Analytical Cookies: To understand how users interact with our site.

  • Marketing Cookies: To deliver personalized advertisements.

You can manage your cookie preferences through your browser settings or by using our cookie management tool (if available).


7. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law.


8. Your Rights

Under Swiss and applicable data protection laws, you have the following rights:

  • Access: Request a copy of your personal data.

  • Correction: Request corrections to inaccurate or incomplete data.

  • Deletion: Request the deletion of your data (subject to legal retention requirements).

  • Restriction: Restrict the processing of your data in certain circumstances.

  • Objection: Object to the processing of your data for direct marketing purposes.

  • Data Portability: Request a copy of your data in a structured, machine-readable format.

To exercise your rights, please contact us at info@amaranth-advisory.com.


9. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, loss, or misuse. However, no method of transmission over the internet is entirely secure, and we cannot guarantee absolute security.


10. International Data Transfers

If we transfer your personal data outside Switzerland or the European Economic Area (EEA), we ensure that appropriate safeguards are in place to protect your data.

11. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these websites and encourage you to review their privacy policies.

12. Changes to This Privacy Policy

We reserve the right to update this Privacy Policy at any time. Changes will be posted on this page with an updated "Last Updated" date.


13. Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us:

Amaranth Advisory GmbH
Neuwiesenstr. 15
Winterthur, CH-8004 Switzerland

Email info@amaranth-advisory.com

Website www.amaranth.framer.website

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Meet Amaranth

Is increasing tech complexity an issue?

Let's discuss how we can help your organization navigate complexity and achieve lasting success.